Founded in 2017, BrighterBins is

the state-of-the-art fill-level waste bin sensor in a small and customizable design compatible with a
Smart Platform with Innovative Routing.

The world's simplest, cost effective stick-and-go solution for garbage collection



There is a lot of talk about intelligent garbage solutions. Intelligent is great, but simple and cost- effective is better.


A stick-and-go solution for garbage collection: stick it on, turn it on, and the sensor will send data on fill levels to our smart garbage management system. This will reduce garbage collection costs and, with the data collected, all aspects of waste pick up can be improved.

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BrighterBins is developed by SmartEnds, a Belgian company.

1. We have our own team of in-house experts covering software and hardware design, platform, and data analytics. We have made BrighterBins a simple 'stick-and-go' solution.

2. The sensor is a result of 4 man-years of engineering work. We use a modular design to keep costs low while maintaining consistent reliability.

3. A complete solution using proven industrialized components on a world-class cloud platform.



“ Develop
Smart Products & Services 
for Object Detection
Applications ”

Our vision is to develop solutions that not only offer business value but also has a huge impact on our society and its environment. We believe in cultural diversity, no matter what background you have, caring about sustainability and its positive impact on the environment is crucial in order to commit to fulfill our mission. 

We aim to have a business that is not only beneficial for our partners, employees and other stakeholders, but also will contribute to a sustainable environment and a better future. 






Management Team

Noman Ahmed


  • Noman Ahmed Founder BrighterBins

It didn’t take long for Noman Ahmed to make a big impact as our Chief Executive Officer. Professionalism to a tee and never without a smile, Noman Ahmed brings 20 years of product design and R&D experience from working with Technology companies like Cisco Systems and Technicolor.

Imdad Laskar


  • Imdad Laskar BrighterBins CoFounder

Driven and result-oriented with a strong focus on leadership skills enabling to lead complex, global, and multi-site operations. An executive with 22 years of experience in Telco Operators and Equipment Suppliers in Europe and the Middle East.

Advisory Board

Stijn Van Walle

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Financial Advisor PKF-VMB

Former VP Finance Teamleader CRM

Tinne Vettenburg

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Venture Accelleration Manager

IMEC istart

Jonas Skattum Svegaarden

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CEO Katapult Ocean

Engineering Team

Muhammad Arsalan

Cloud Architect

Nick Koopmans

Machine Learning Architect

Awais Ehsan

Product Manager Hardware

Abdul Rafay

Senior Backend Engineer

Ateeq Ishtiaq

Firmware Architect

Ali Shahid

Field Application Engineer          

Vlasgaardstraat 52, 9000 Gent Belgium

©2020 by BrighterBins.

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