ABOUT US
"We develop and provide sensor- and route optimization solutions to waste companies, with a focus on cheap prices, simplicity & flexibility."​
Founded by innovators Noman Ahmad and Imdad Laskar, BrighterBins was created with a mission to transform urban waste management. In collaboration with SmartEnds, we have developed smart sensor and access control solutions that not only optimize operations but also promote sustainable, eco-friendly cities.
WHAT DO WE PROVIDE
BrighterBins provides complete sensor-solutions at a price yet to be matched by our competitors, with superior functionality.
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The solution consists of a sensor and software that work in unison to create the most impact and easiest experience for a low cost. Our solution is evolving to create the best sensor in the market.
OUR STORY
How did we come to be?
Upon taking his children to the local park, Brighterbins founder Noman saw the waste littered on the ground at the playground due to overflowing public bins. On their car ride home, a garbage truck of 15+ tons was inching forward on the small urban roads of Belgium in rush hour. The smell of diesel seeping into his car and his children lungs was a painful metaphor. His children’s playground was overflowing with litter, and inefficient waste management spewed CO2 into the atmosphere.
Waste management needed change.
What if waste bins could talk to us? Noman knew the advantages of analytics and information as he had worked in CISCO within the ‘internet of things’ for many years.
Yet waste management largely relied on calculated guessing, this leads to emptying containers both too early and too late.
Noman wanted to develop sensors to be mounted inside garbage containers, as well as a software solution that uses AI to calculate the best pickup-routes.
Noman shared his ideas with Imdad Lasker, his former boss, who immediately saw the potential of the idea. Noman's expertise in IoT (internet of things) and Imdad's expertise in manufacturing resulted in the establishment of the company SmartEnds (est. 2017). SmartEnds develops products and services for IoT object detection applications.
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Events
BrighterBins was born from our founder Noman’s vision of a better future for his children.
As consumption rises, a circular economy is key to sustainability. Our smart IoT solutions make waste management efficient, cost-effective, and eco-friendly.
Our Mission
To empower municipalities and businesses with technology that reduces operational costs, enhances service delivery, and drives environmental sustainability.
THE VALUES
Innovation
Constantly pushing the boundaries of IoT and smart access control.
Sustainability
Leading the charge towards cleaner, greener urban environments
Collaboration
Working closely with partners and customers to solve real-world challenges.
TEAM
OUR MANAGEMENT
Noman Ahmed
CEO
It didn’t take long for Noman Ahmed to make a big impact as our Chief Executive Officer. Noman Ahmed brings 20 years of product design and R&D experience from working with technology companies like Cisco Systems and Technicolor.
Imdad Laskar
COO
Driven and result-oriented with a strong focus on leadership skills enabling to lead complex, global, and multi-site operations. An executive with 22 years of experience in Telco Operators and Equipment Suppliers in Europe and the Middle East.
TECHNICAL TEAM
Salman Ahmed
Director Operations,
Production, Deliveries
Mahanta Dibyajyoti
Customer Success Manager
Ali Shahid
Manager Product
& Quality Assurance
Heera Baig
Firmware Lead
ATHITHYA JRP
Director Partnerships
& Channel Strategy
General Manager
Australia